Welcome to The Falafel Theory: Simple Solutions, Big Impact
Welcome to The Falafel Theory, a simple problem-solving framework founded by Maher Kaddoura. We believe in simple, resourceful solutions to tackle complex challenges. From building over 1,200 playgrounds in Jordan to inspiring global innovation, our mission is to help universities, NGOs, social enterprises, entrepreneurs, and educators create meaningful, scalable impact.


What Is The Falafel Theory?
It’s a groundbreaking, simple problem-solving framework that champions simplicity, resourcefulness, and sustainability. Using our easy-to-follow tools and mindset, you’ll learn simple innovation methods that deliver affordable, impactful solutions to complex challenges. From a practical entrepreneurship toolkit to practical solutions for universities and NGOs, our framework ensures real results.
Your Path to Innovation—The Falafel Online Program
Dive into our Falafel Online Program to understand how to create affordable, impactful solutions. By focusing on simple innovation methods and leveraging a practical entrepreneurship toolkit, this foundational course empowers you to address challenges effectively.
